JoAnn is a mixed-methods research lead with 10+ years in customer insights for product development, ads performance and brand strategy for tech and media.

A naturally curious person and with a background in journalism, advertising and psychology, JoAnn likes understanding what makes humans tick and most especially, what makes them thrive.

Research strategy for tech and media

(password in résumé!)

  • "The team's work benefited greatly from JoAnn's leadership with research directly incorporated into the product strategy and roadmap."

    Max, Product Manager

  • "JoAnn is skilled at navigating complex projects with thoughtful solutions."

    Steve, Operations Manager

Brands

  • Sept 2023-current.

    On contract through The Sage Group.

    Mixed-methods insights supporting YouTube creator and viewer initiatives across AI perceptions, livestream monetization, and more.

  • Designed primary research (qualitative and quantitative) that supported Google Ads AI product development, customer experience, and UX for millions of Google Ads advertisers. Projects focused on consumer behavior/perceptions around generative AI, automated assets, conversational assistants, natural language processing and more.

  • Brand research lead for Cisco’s global marketing, handling all primary research supporting 17 countries (across AMER, EMEA, and APAC regions), proprietary business segments, portfolios and audience markets

  • Designed and collaborated on quantitative and qualitative studies around DTC CNN audience streaming behavior, UX testing, political misinformation, brand management, industry trends and competitive landscapes

Usability testing

Surveys

Interviews and focus groups

User personas

Competitive analysis

Services + Skills

Big data analysis & dashboards

Online bulletin boards

User segmentation

Card-sorting

Diary studies